With a background in advertising and marketing, Joanne Rossi aka Gladiator FORCE opened up Rossi Fitness 6 years ago focusing on fitness with a tabloid and the launch of Exergise Awards.
Currently the level and amount of shows has increased from the Sports arena to working and assisiting on various product launches, music videos and even TV ProductionsSome of work done in the last 5 years from my own company:

• Run the VOC (Venue Operations centres) for 2007 events for Knight Event Management. Work included Several Music concerts at the Dome, WWE Wrestling and IDOLS at the Standard bank arena to name but a few. Also Tour coordinating on various International celebrities.

• Currently just brought out a USA Bodybuilder for a South African tour, called the Branch Warren Tour. One week tour. Various seminars around the country and guest posing at Dis-Chem event in November 2007. Gary Strydom, IFBB Pro to be brought out in September 2008. Seminars and photoshoots all part of the tours.

• Own and run the largest Fitness Pageant in Africa called FAME South Africa. Sold rights to a supplement company and run a 6 event tour nationally with a TV Production for final event. Nationals are at Sibaya Casino, Natal.

• Own and run the Dis-Chem ExerGise Awards Fitness Weekend show for the 5th year in a row. R750 000-00 Budget weekend showcased on Supersport, women in sport and various SABC TV Programes. Sports include Miss Piz Buin, Men’s Bodybuilding, Male and Female Fitness Model Searches, Arm wrestling, Karate, Bench Press and Hip Hop Dance.

• Done various Fashion shows and Fashion wear clothing launches.

• Put on over 30 Bodybuilding and Fitness shows around the country in the last 5 years and President of Bodybuilding South Africa

• Provided fitness models for music videos and commercials from my database of athletes and co ordinate the various days. Last job was Kurt Darren music video, October 2007. Done various car launches in 2006.

• Co ordinate cocktail parties and product launches. Experience mostly in the Nutraceuticals and sports events game.

• Owned the ExerGise Health Tabloid for Dis-Chem Pharmacies and included the publishing, editing, selling of adverts and retail aspect into market place for the last 5 years.